I got up really early today to go to 5th ave apple store to, don't be shocked, to return the iPhone 4 (I will address this in the next blog, I promise). While I was approaching the 5th ave store, I noticed there was a line outside the store. I was surprised. I know that the demand of iPhone 4 still outstrips the supply but 8 weeks after the release and there is still a line? As I got closer I could see there were about 60 to 80 people there. As I walked by them I heard mandarin, Cantonese among the dialects spoke by these people. It turns out these are all Chinese, or american chinese. Now I am very curious and hooked. I asked two of them for what they are doing here this early, is there a new apple product that I am not aware of. They just smiled at me and didn't say much.
So I went into the apple store and got the refund in the most friendly and fastest way. The apple guy did ask me to confirm that my reason for return is due to the signal issue so he could file the report. Then I left the store.
Well, the line of about 60 to 80 people were still there.
I spend the next 20 minutes to dig around the Internet once i got to the office, trying to find out why those Chinese look like people were at 5th ave that early. I cannot be 100% sure about my finding but has a good feeling. Pause here and take a wild guess.
Grey market, yea, grey market in mainland china.
Now, there is no carrier carries the iPhone 4 in mainland china yet. iPhone 4 is seen as a must have cool gadget there so there is a huge demand. These mainland china people don't mind to pay extra to get hold to the iphone 4. According to some chinese Internet sites, iPhone 4 32G could fetch around $1,200 to $1,400 in the grey market. That is about a 100% profit.
So those 5th ave Chinese people were there early to make a killing. Obviously they are just one step in this iPhone 4 grey market chain. Someone else would then buy from them (because the apple store basically limit it to one iPhone 4 per credit card per day), find a way to smuggle these phones into china, probably by bribing the customs officials, and then sell to distributors to distribute them to Beijing, Shanghai markets to retail to the now fat-wallet Chinese white collars. This supply chain seems to be surprisingly efficient.
I bet if I go to 5th ave store tomorrow I will see another line with 60 to 80 people there. The line will be there everyday until Apple announce the release schedule for mainland china.
But as the blog's title imply, what I really want to talk about is not about the iPhone 4, nor about the mainland china grey market, nor those people in the line.
My real point is people are smart, and they are driven by incentive, be it money, social status, or something else. The Apple commercial machine is powerful and excellent at what they are doing and yet they leave these huge gaps for people to exploit. And people get organized in no time. Now I remembered on the day iPhone was released, I went by the 5th ave store at 9:00pm, There was a huge line. I did observe that Asian American seem to be out of proportion in that line. Many of them, judging by their dress style, the phone they were holding, and their age, don't strike to me to be a person that is determined to get an iPhone 4 for their own consumption on the release day.
Now let's imagine the government with vast sum of money and tries to spend it. What kind of hole would be there for all kinds "smart" people to take advantage of. As government find out the programs don't deliver what they were supposed to deliver the government then increases the size of the programs. Of course the government has to increase the tax rate in order to enlarge the programs. Sigh. I will let you to draw the conclusion.
You are a lone reed, standing tall, waving boldly, in the corrupt sands of commerce -- From You've Got Mail, Frank Navasky to Kathleen Kelly