Tuesday, January 18, 2011

Focus and Focus

I just reflect on what Steve Jobs said in the past keynotes, earning conference calls. I vividly remembered this statement from Mr. Jobs, "there were so many things we could do and we choose only a few things to focus on". (this may not exactly be Mr. Jobs's wording but it was what he meant anyway). 

It is truly remarkable if you look back at the products from Apple over the last decade. With so much talent in the company, so many ideas, so many possibilities, that Mr. Jobs has picked only a few and steered his people to focus on. 

I think Apple's people really get what it means to pay attention to details, whatever slightly those details are. I am not sure anyone at Apple except Mr. Jobs has the guts, or credibility to be able to have Apple people to focus on a few things. With so much cash, without a strong leader, it is inevitable that Apple would think it is invincible and just step into too many fields. That is my biggest worry as an Apple shareholder and as an Apple admirer.


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