Apple would either win over its fan base's heart or break them. And every other companies are watching to see how Apple could pull off in the face of such a PR nightmare.
Warren Buffet's word on how to handle disaster is very refreshing: get the facts out and get them out quickly. (You really need to read his testimony before the Congress on the Solomon Brother's scandal to appreciate it.) It is amazing that after all these years no one seems to be able to grasp this simple concept. American people (and maybe just the human being) are very forgiving as long as you admit your wrong doing and admit the wrong doing sincerely, show remorse and put together a plan to prevent it from happening again.
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